The Dos and Don’ts of Investing In jewellery – How do Gold Buyers Value Antiques?

We come into contact with people hoping to sell gold every day. Liquid Fin, as well as many other gold buyers, are often asked about the effect of history and antiquity when it comes time to sell your gold. Naturally, certain pieces can command huge prices if they were owned by a notable person at some point, or if they are earlier works of a very famous designer or fashion house, but these occasions are few and far between. The real question is, when you sell your gold to second-hand gold buyers, is your jewellery worth anything apart from the metal it’s made of?

liquid-fin gold necklace

Image Credit: Ritournelleblog.com

As it turns out, jewellery is not always as sparkling an investment as many people think. One of the first things people need to know about selling gold for profit is that when you buy a new piece of jewellery from a fancy shop, you’re already operating at a loss. New Jewellery is subject to VAT, and the retailer generally adds a 100% mark-up or more onto the price. It is estimated by some gold buyers that if you buy a brand new piece of jewellery one day, and then try to sell it the next, your price will have dropped by about two-thirds the second you walked out of the jeweller.

Even more bad news if you’re hoping to sell your gold (even if you’ve had it for decades) – it can take 30 years to get back to the price that you bought it for! Jewellery from famous designer houses, often advertised as being part of a “limited edition”, is surprisingly even worse off when it comes to the erosion of price.

In order to form a collection of jewellery that may actually increase in value, it is advised that you buy second-hand right from the start, meaning vintage or antique pieces above all.

If you buy wisely, and from a source that keeps costs low, investment jewellery can indeed prove profitable- and certain types in particular are worth paying attention to, always in high demand from jewellery and gold buyers.

Art Deco Jewellery

This style of jewellery was in fashion from 1920 to 1935, and is seeing a resurgence even today. Typically, these pieces contain platinum and diamonds and hold their value well. Pieces by Tiffany, Cartier and Van Cleef and Arpels are particularly good quality and greatly sought after by collectors.


Natural pearls are seeing a resurgence in popularity, after years of cheaper, cultured pearls dominating the market. The vast amounts of time needed to string a necklace out of matching, naturally found pearls (sometimes taking decades) is now being recognised as the park of true craftsmanship, so good quality natural pearls are a good jewellery investment idea.

Art Nouveau Jewellery

Like art Deco, this style seems to be an eternal favourite, and comes back into style without fail every few decades. Characterised by the use of brightly coloured glasses and enamels, as well as unusual stones such as sapphires and topaz, Art Nouveau definitely still has a strong fan base amongst collectors.

So if you ever want to invest in jewellery, please keep these tips in mind. If you ever want to sell your jewellery Please contact us for a free evaluation.